About Dhool TV
Music first. Young at heart. Serious about technology.
Dhool TV began with a simple observation: Tamil Nadu has the richest film-music culture in India and a generation that listens all day, on every screen, yet the music channels they were offered were built for their parents. We set out to build the channel they would choose.
What we believe
Six things that decide what goes on air
Inspired by music
Film songs are how Tamil Nadu remembers, celebrates and gets through the day. We programme them with the care of a playlist editor, not the indifference of a loop: fresh releases the week they drop, classics in the hours that suit them.
Built for a new generation’s aspirations
Our viewers are students, first-jobbers, founders, nurses on night shift, drivers between fares. They want a soundtrack for ambition. Dhool is the channel that sounds like where they are going, not where they have been.
Young at heart, for every age
Energy has no age limit. A 17-year-old and a 40-year-old share our prime time because Rewind and 2K Express sit beside Vibe Check and Kuthu Overload. Nobody is talked down to, and nobody is left out.
Keeping people energised
A channel on all day should give something back: a lift on the commute, a beat for the workout, a wind-down that actually winds you down. We think about mood, pace and the hour the way a good friend thinks about what to play next.
Mindful of mental health
Music is one of the few things that can change how a day feels in three minutes. We programme Chill Maamey and Night Owl for the sleepless and the overseas, keep our screens free of shouting and shock, and partner with campus and community wellbeing initiatives that use music to bring people together.
Serious about technology
Technology should make things easier and open to everyone. That is why one feed reaches DTH, cable, YouTube Live and Facebook Live at once, why a shopkeeper can buy airtime online for ₹15,000 with a telecast certificate in their inbox, and why our advertiser platform shows every price and every log. 100% transparency is a design decision, not a slogan.
How we work with partners
Transparency is a design decision
“100% transparency”
Our rate card is public. Our auction floors and clearing prices are published. Every telecast is certified from the as-run log, and the log is yours to see.
“We respect our partners”
Agencies keep their commission on every booking their client makes, online or offline. Distributors get the feed free and the paperwork fast. Viewers never get shouted at.
“Guaranteed to air”
Whether you win a bid or you book, your purchase is guaranteed to air: re-run within 72 hours or credited in full if a spot is ever pre-empted.
The company
Skycast Media Network
Dhool TV is operated by Skycast Media Network Pvt Ltd, Chennai, which also runs Mantra TV, a spiritual channel. Dhool TV is distributed on Sun Direct, Jio TV Plus, GTPL and Minnal, streams live on YouTube and Facebook, and is empanelled with the Central Bureau of Communication for government advertising.
Skycast Media Network Pvt Ltd
WeWork Olympia Cyberspace, SIDCO Industrial Estate, Chennai, Tamil Nadu, India 600032
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sales@dhooltv.com+91 63850 69233