Advertise with us
Sound Tamil in 48 hours
Six formats, a published rate card, packages from ₹15,000 and a telecast certificate for every spot. For national brands entering the South and for the shop down the road.
Advertising formats
Six ways to be on Dhool TV
Spots
10, 20 and 30-second commercials in six time bands. 20–40 second spots are 72% of music-genre volume.
Aston bands and L-bands
Lower-third and wrap-around overlays during songs. The lowest-cost entry for a local business; no film needed.
Show sponsorship
Title or associate sponsor of a daypart block or the weekly countdown: billboards, logo bug, VJ mentions, bonus spots.
Brand integration
Branded segments: a jeweller’s wedding-song hour, a cinema chain’s new-release special, a college’s campus playlist.
Fixed slots
30-minute off-peak programme slots for education, wellness and retail brands with their own content; monthly contracts.
TV plus digital
Every package above ₹50,000 includes Reels and a YouTube mention on Dhool’s channels; reach is reported monthly.
Rate card 2026–27
Gross rates, ₹ per 10 seconds
| Time band | Shows | ₹ / 10 sec |
|---|---|---|
| 06:00–09:00 | Om · Wake-Up Thamizha · Coffee Beats | 400 |
| 09:00–13:00 | Rewind · Non Stop Attagasam | 600 |
| 13:00–17:00 | Kuthu Overload · 2K Express | 600 |
| 17:00–19:00 | Vibe Check (prime countdown) | 900 |
| 19:00–21:00 | Verithanam (family prime) | 1,200 |
| 21:00–00:00 | Live Chat Beats · Chill Maamey | 700 |
| 00:00–06:00 | Night Owl | 250 |
Other formats
Aston band ₹400 per insertion · L-band ₹1,500 per insertion · 30-minute slot ₹12,000 off-peak, ₹25,000 prime · Countdown title sponsorship on request
Terms
Agency commission 15% · RODP (run of day part) packages 25% off card · Festive weeks (Pongal, Tamil New Year, Aadi, Deepavali) +30% · GST 18% extra · Telecast certificate within 7 days of month end
Packages
Start small, scale with the season
Starter
₹15,000
40 Aston band insertions over two weeks across dayparts. Text and logo, no film needed. Built for shops, clinics and classes.
Book this packageLaunch
₹75,000
150 ten-second RODP (run of day part) spots over four weeks plus 20 Aston bands and a 15-second templated ad produced for you.
Book this packageFestive
₹2,50,000
Two-week Pongal, Aadi or Deepavali burst: 60% prime spots, L-bands in the countdown, Reels and YouTube mentions.
Book this packageSponsor
₹6,00,000
Quarterly title sponsorship of a daypart block or the weekly countdown: billboards, logo bug, VJ mentions, 300 bonus spots, monthly reach report.
Book this packageIndicative packages at opening rates, GST extra; 50% advance, balance before telecast.
Why Dhool
Four promises no network channel makes
48 hrs
From signed order to first telecast, creative in hand. Same-day scheduling for Aston bands.
7 days
Spot-by-spot telecast certificate after month end, in the format CBC and agencies require.
1 desk
One point of contact for planning, creative, scheduling and billing, for Dhool TV and Mantra TV together.
Creative
Quick creative creation facilitated end to end, at cost: Aston band text, a templated 15-second Tamil film or a produced spot through our partner studios.
Who advertises on Dhool
Categories we are built for
Jewellery and textiles
Wedding-season melodies, prime and festive blocks
Food and beverages
Morning rise and afternoon; 26% of music-genre volume
Education and coaching
Afternoon and late-night youth bands, admissions season
Consumer durables, auto, fintech
Prime Beats, Deepavali and Pongal packs
Real estate and healthcare
Weekend sponsored shows, fixed slots
Film, OTT and music labels
Release specials and countdown integration
Coming from the North or West? See the test-market package for brands entering the South →
Let’s put you on air
A plan, a rate quote and a creative route within one working day. First telecast within 48 hours of a signed order.