Shows and schedule
Twelve shows. One day. Three peaks.
Mid-day belongs to Gen Z, the evening to everyone, the night to the streamers and the diaspora. Nostalgia blocks sit in the dips so a 35-year-old and a 17-year-old each get their hour.
Programming
The cross-generational energy curve: the music matches the hour
Three peaks a day, not one. Mid-day belongs to Gen Z (Non Stop Attagasam, Kuthu Overload), the evening to everyone (Vibe Check, Verithanam), the night to the streamers (Live Chat Beats, Chill Maamey). Nostalgia blocks sit in the dips so a 35-year-old and a 17-year-old each get their hour.
Twelve shows, one day on Dhool TV
06:00–06:30
Om
M S Subbulakshmi Suprabhatam
Sacred start · all ages
06:30–07:30
Wake-Up Thamizha
Soulful melodies and morning hits
Warm start · 25 and up
07:30–09:00
Coffee Beats
Upbeat hits for the commute
High energy · always 15
09:00–11:00
Rewind
70s–90s: Ilaiyaraaja, MSV, early Rahman
Nostalgia · 30–40
11:00–13:00
Non Stop Attagasam
Viral audio and trending tracks
Peak energy · 15–24
13:00–15:00
Kuthu Overload
Mass dance numbers, folk-fusion
High energy · 15–35
15:00–17:00
2K Express
Y2K–2010s: Yuvan, Harris, Vidyasagar
Nostalgic unwind · 20–40
17:00–19:00 · Prime
Vibe Check
Daily countdown of trending tracks
Multi-screen peak · 15–35
19:00–21:00 · Prime
Verithanam
Blockbuster hits: Vijay, Ajith, Rajini
Family prime · all ages
21:00–22:30 · Interactive
Live Chat Beats
TV + YouTube Live + FB Live; votes on screen
Omnichannel · 15–30
22:30–00:00
Chill Maamey
Lo-fi edits, remixes, acoustic sessions
Aesthetic unwind · 15–28
00:00–06:00
Night Owl
Non-stop hit playlist
Night streamers · overseas
The catalogue
Licensed from the two labels that own Tamil film music
Think Music
Chennai label founded 2007, majority-owned by Believe since 2021. Owns its film and non-film catalogue in perpetuity and has launched 40+ debut composers including Santhosh Narayanan, Ghibran and Hiphop Tamizha.
Saregama
India’s oldest music label, heir to the Gramophone Company of India and the HMV archive, and the custodian of the classic Tamil film-music catalogue: M S Viswanathan, Ilaiyaraaja and the golden decades that Rewind and 2K Express draw on.
Weekly
selection refresh: new releases enter the grid the week they drop
24/7
licensed, cleared film music; nothing unlicensed
6 moods
curated by daypart, not shuffled
How Dhool is different
One feed, every screen, no banter
Omnichannel broadcast
The same signal on Sun Direct and Jio TV Plus, on YouTube Live and on Facebook Live at once. A spot bought on Dhool runs on the TV in the living room and on the phone in the bus.
Zero-banter audio flow
No anchor speeches. Kinetic graphics, live chat on screen and automated trend charts keep retention high, so every break lands on an audience that stayed.
Cross-generational energy curve
2000s anthems next to this week’s viral track. The 17-year-old and the 35-year-old share the channel; Rewind and 2K Express sit between the Gen Z peaks.
Indie meets mainstream
Prime-time real estate for Tamil hip-hop and independent releases alongside the Think Music and Saregama catalogues; Live Chat Beats puts viewer votes and comments on air.
| Channel | Who it targets | Playlist and format | What Dhool does instead |
|---|---|---|---|
| Sun Music | 25–50, mass family | Mainstream film tracks, VJ-anchored shows, celebrity banter, call-ins | Zero-banter flow: continuous video with kinetic graphics and automated trend charts |
| Isaiaruvi | 30–50+, traditional | Mid-era hits, legacy catalogue, traditional blocks | Modern energy: neon packaging that blends 2000s anthems with current viral hits |
| Jaya Max | 35–50+, passive | Older film songs, block programming | Targeted and curated: a forever-young strategy on a weekly-updated mainstream and indie library |
| Raj Musix | 30–50, passive | Repeated older tracks, uncurated loops | Quality and omnichannel: broadcast-grade packaging on DTH, YouTube Live and Facebook Live together |
| Dhool TV | Always 15 and young at heart: Gen Z, Millennials and everyone who never stopped listening | Weekly-refreshed hits from Think Music and Saregama, indie and hip-hop, energy curve by hour | The only Tamil music channel designed for the dual-screen viewer |
Note: ratings for every channel are suspended nationally since July 2026.