Media agencies and sales partners
Partner with Dhool TV. We respect our partners.
Television advertising in India runs through partners: planning and buying agencies for national brands, independent media planners and airtime-sales agencies for regional and SME business, and digital-first agencies that now plan TV alongside Reels. Dhool TV is built to work with all of them.
Who we work with
Four kinds of partner, one set of terms
Media planning and buying agencies
Agency commission of 15% on card, RODP and festive packages, deal memos within one working day, telecast certificates in the format your billing team needs, and credit terms on an approved release order.
Airtime-sales and representation partners
Exclusive or territory-wise representation for Tamil Nadu districts, other Indian cities and overseas Tamil markets. Volume-linked incentives above commission, co-branded sales material and a partner login with live inventory.
Digital, creative and production agencies
Bring your client to TV without a TV desk: we produce templated Tamil spots at cost, bundle Reels and YouTube mentions, and share spot-level proof you can put in your own client report.
Government business facilitators
Dhool TV is CBC-empanelled. Partners who bring DIPR and public-sector campaigns get a dedicated desk for release orders, the CBC certificate format and bill processing under the CBC SOP.
Partner terms
What you earn, and what you can promise your client
15%
agency commission on card, RODP and festive packages; volume incentives above ₹25 lakh a year
1 day
deal memo, availability and creative route; telecast certificate within 7 days of month end
0
channel conflicts: your client relationship is yours, and your clients’ bookings on the platform carry your code
Agency commission 15% · RODP (run of day part) packages 25% off card · Festive weeks (Pongal, Tamil New Year, Aadi, Deepavali) +30% · GST 18% extra · Telecast certificate within 7 days of month end
“Whether you win a bid or you book, your purchase is guaranteed to air.”
How it works
Registered in two minutes, selling in a week
01
Register
Tell us who you are and the markets you cover. Two minutes, below.
02
Agree terms
A one-page partner agreement: commission, territory, payment cycle, confidentiality.
03
Get your login
A partner account on the Dhool advertiser platform with live inventory, quotes and your clients’ campaigns.
04
Sell and earn
Book or bid for your clients; commission is credited on telecast, with the certificate.
Partner registration
Tell us about your agency
Two minutes. We reply within one working day with the partner agreement and, once signed, your platform login.
- Independent planners and one-person agencies are welcome
- Territory representation available for districts, cities and overseas Tamil markets
- Government business facilitators get the CBC desk