Advertiser platform · opening 2027
Book it or win it. Either way, it airs.
Whether you win a bid or you book, your purchase is guaranteed to air.
What the platform does
Two ways to buy, one promise
Book at the rate card
Pick a package or build a plan show by show. Live availability, live price with GST, pay by UPI, card or net banking. Confirmed the moment you pay.
Bid for premium breaks
Prime, festive and countdown breaks open for sealed bids above a published floor. Highest bid wins, everyone sees the clearing price afterwards, and the winning spot is scheduled like any booking.
Guaranteed to air
Booked or won, every spot is placed in the playout and certified from the as-run log. Pre-empted spots are re-run or credited, automatically.
Proof you can forward
Spot-by-spot telecast certificate, GST e-invoice and campaign report in your dashboard; monthly certificates in the CBC and agency formats.
End to end
From account to telecast certificate in five steps
01
Create your account
Brand or agency, GSTIN and PAN, billing contact, phone OTP. Agencies hold several brands under one login.
02
Choose: book or bid
Book any show at the published rate, or place a sealed bid on a premium break above its floor. Live availability and live price, GST included.
03
Upload creative
MP4 spot or Aston text, checked automatically for duration, resolution and loudness. Food and health advertisers attach the Broadcast Seva self-declaration. Approval within one working day.
04
Pay online
UPI, cards, net banking or wallet. Bids are pre-authorised and charged only if you win. GST invoice issued instantly; TDS recorded if you deduct it.
05
Go on air, with proof
Scheduled in the playout within 48 hours. Spot-by-spot telecast certificate from the as-run log, campaign report and monthly statements in your dashboard.
Bidding
Premium breaks go to the advertiser who values them most
Most of Dhool TV is sold at the rate card, so a planner can buy exactly the show and day they want. A small, published share of the most-wanted breaks — prime, festive, the countdown — is sold by sealed bid instead. It is how cricket finals have been priced for years, made open and fair.
| Band | Card ₹/10 s | Auction floor |
|---|---|---|
| 17:00–19:00 Vibe Check (prime countdown) | 900 | 990 |
| 19:00–21:00 Verithanam (family prime) | 1,200 | 1,320 |
| 21:00–00:00 Live Chat Beats · Chill Maamey | 700 | 770 |
Illustrative: floors are published per lot before each auction opens. About 10% of prime units are auctioned; the rest stays bookable at card.
What is auctioned
A fixed number of 10-second units in named premium breaks: Vibe Check and Verithanam prime, festive weeks, countdown sponsorship and the first break after a blockbuster premiere.
How it works
Sealed bids above a published floor, open for a set window (usually 7 days, closing 72 hours before air). Highest bid per unit wins; ties go to the earlier bid. Bidders see their rank, not others’ bids, until the auction closes.
What you pay
Your own bid (first-price), so bid what the slot is worth to you. Pre-authorised on your card or wallet; only winners are charged.
If you lose
Nothing is charged and we offer the nearest available break at card rate, with one click.
Transparency
Floor, number of units, number of bidders and the clearing price are published after each auction. 100% transparency.
Guarantee
A won unit is a confirmed booking: scheduled, certified, re-run or refunded if it ever fails to air.
The Dhool guarantee
“Whether you win a bid or you book, your purchase is guaranteed to air.”
Every confirmed spot, Aston band or sponsorship on Dhool TV is scheduled in the playout the day it is paid for. If a spot is ever pre-empted or dropped, it is re-run in an equal or better band within 72 hours or credited in full, and the telecast certificate shows exactly when it aired.
Your dashboard
Everything a planner, a founder or a finance team needs to see
| Campaign | Pongal burst · Verithanam | On air |
| Spots booked / aired | 120 / 118 | 2 make-goods scheduled |
| Clearing price, Vibe Check lot | ₹1,480 per 10 s | Floor ₹1,200 · 7 bidders |
| Telecast certificate | Jan 1–14 · PDF | Download |
| Invoice INV-2027-0143 | ₹2,95,000 incl. GST | Paid · e-invoice IRN |
Illustrative screen. Figures are examples.
Live inventory
Availability by show and break for the next 60 days, before you ask anyone.
Proof of telecast
Certificate from the as-run log the morning after; BARC SpotTrek certificate on request for agency billing.
Clean paperwork
GST e-invoice, credit notes for make-goods, TDS reconciliation and a monthly statement.
Reports your boss will read
Spots by band, reach by platform, digital bundle metrics, and a one-page PDF.
Early access
Be first on the platform
Early-access accounts get the opening rate card locked for six months, first call on the launch auctions and a named desk contact. Until the platform opens, the sales desk books everything for you within a working day.
- “100% transparency.” Every price, floor and log is visible.
- “We respect our partners.” Agencies keep their commission on platform bookings.
- “Guaranteed to air.” Or re-run, or refunded, with proof.